Chrysler LLC Partners With Six Flags, Providing Park-Goers Firsthand Experience With Chrysler, Jeep? and Dodge Brand Vehicles
Published Thursday, 31 May, 2012 by Mark Handlon.
Chrysler, Jeep® and Dodge vehicles named the Official Vehicles of Six Flags Theme Parks
Partnership reaches 10 theme parks and 25 million consumers in 2008 plus more parks in 2009
Multi-faceted sponsorship includes interactive vehicle displays, special park events and sweepstakes, attraction sponsorship, ride-and-drives, in-park marketing, dealer and employee admission discounts.
Auburn Hills, Mich., Jun 11, 2008 - Chrysler LLC has entered into a new partnership with Six Flags, Inc. (NYSE: SIX), the world's largest regional theme park company, to give millions of consumers a firsthand experience with Chrysler, Jeep® and Dodge vehicles. Chrysler will have a significant presence at 10 Six Flags theme parks across the country during the 2008 summer with more parks added in 2009. Additionally, Chrysler, Jeep and Dodge vehicles will become the Official Vehicles of Six Flags Theme Parks.
"We are bringing our Chrysler, Jeep and Dodge vehicles directly to consumers," said Deborah Meyer, Chrysler LLC Vice President and Chief Marketing Officer. "With approximately 25 million people visiting Six Flags Theme Parks each year, this is a great opportunity to showcase our products and to strategically engage consumers in a fun and interactive way."
These activities, which will vary by park, include interactive vehicle displays, special park events and sweepstakes, attraction sponsorship, ride-and-drives, in-park marketing, and dealer and employee ticket discounts.
"This agreement combines the ultimate neighborhood park with the ultimate neighborhood auto," said Mark Shapiro, Six Flags President and CEO. "The breadth of the Six Flags reach and our ability to fully immerse and integrate consumer brands into the park experience is quickly proving to be the ideal out-of-home solution for marketers."
The Chrysler and Jeep brands will be the featured sponsors at five parks; Dodge, the featured brand at five additional parks. The 10 participating Six Flags parks are:
Six Flags Great Adventure; Jackson, N.J. - Chrysler/Jeep
Six Flags Magic Mountain; Valencia, Calif. - Dodge
Six Flags Great America;Gurnee, Ill. - Chrysler/Jeep
Six Flags Over Texas; Arlington, Texas - Dodge
Six Flags Over Georgia; Austell, Ga. - Dodge
Six Flags Fiesta Texas; San Antonio, Texas - Dodge
Six Flags New England; Agawam, Mass. - Chrysler/Jeep
Six Flags America; Largo, Md. - Chrysler/Jeep
Six Flags St. Louis; St.Louis, Mo. - Dodge
Six Flags Kentucky Kingdom; Louisville, Ky. - Chrysler/Jeep
Chrysler, Jeep or Dodge vehicles will be prominently displayed at each park. In addition, Six Flags Media Networks, an all-inclusive media platform encompassing television, radio, billboards, experiential marketing, on-line and signage will promote the partnership and Chrysler, Jeep and Dodge vehicles with a combination of specially-produced content and existing product advertisements.
Special events and promotions will take place at various parks throughout the summer including on-site driving experiences and sweepstakes. All 10 parks will participate in a July 4th celebration featuring fireworks sponsored by the all-new 2009 Dodge Journey, the brand's first crossover vehicle. Additionally, the Best of Texas festival in September at Six Flags Over Texas will showcase the all-new 2009 Dodge Ram and a special Military Appreciation Month promotion in the fall will include a vehicle giveaway at all participating parks.
Chrysler, Jeep and Dodge owners will be offered special discounts to Six Flags parks via newsletters, billing statements and e-Directs. Dealers and Chrysler LLC employees will also receive park admission discounts.
Six Flags will utilize its company newsletter and other internal communications tools to offer its approximately 32,000 seasonal and full-time employees Chrysler LLC's Friends and Family discount on the purchase of most new Chrysler, Jeep or Dodge vehicles.
Chrysler / Six Flags Relationship
Chrysler has partnered with Six Flags Theme Parks in the past, holding special Chrysler brand nights for its owners. In 2004, Chrysler held its third annual owner event, the "Chrysler Block Party," at various Six Flags parks across the country. The park was open exclusively to Chrysler guests and activities included special driving courses, customization demonstrations and roundtables where owners could interact with Chrysler engineers and designers. In an earlier partnership with Six Flags, Chrysler Town & Country owners were treated to special owner nights at participating Six Flags parks including exclusive use of the parks.
About Chrysler LLC
Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.7 million vehicles. Sales outside of North America were the highest ever with an increase of eight percent over 2006. Its product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee, and Dodge Challenger and Ram. The Chrysler Foundation, the company's philanthropic arm, annually supports hundreds of charitable organizations in the United States and throughout the world. In 2007, the Foundation gave approximately $21 million in charitable donations.
About Six Flags, Inc.
Six Flags, Inc. is the world's largest regional theme park company with 21 parks across the United States, Mexico and Canada. Founded in 1961, Six Flags has provided world class entertainment for millions of families with cutting edge, record-shattering roller coasters and appointment programming with events like the popular Thursday and Sunday Night Concert Series. Now 47 years strong, Six Flags is recognized as the preeminent thrill innovator while reaching to all demographics - families, teens, tweens and thrill seekers alike - with themed attractions based on the Looney Tunes characters, the Justice League of America, the skateboarding legend Tony Hawk, The Wiggles and Thomas the Tank Engine. Six Flags, Inc. is a publicly traded corporation (NYSE:SIX) headquartered in New York City.
